“Smartphones steal the show for Gen Z and Millennial consumers when it comes to media time, surpassing all other devices. Premium content is driving the surge in mobile video—daily engagement has grown 40% in 2020, and %50 of consumers enjoy premium content on their smartphone every day. Gen Z and Millennial’s are also spending more minutes with mobile entertainment, with 73% of consumers watching more video on their smartphone than they did a year ago.”Snapchat Forum Blog (July 29, 2020 | https://bit.ly/33c4Z8T )
We all know that social media is in almost everyone’s daily lives. It will not be going anywhere anytime soon. We have seen a huge influx of social media consumption in 2020 due to the events that have happened.